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TWO WOMEN, ONE SHARED OBSESSION

Forvr Murr began with late-night voice notes about scents that made us feel something.

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We're two women from Lagos, Nigeria with a shared belief: fragrance should never be inaccessible, boring, or intimidating.

Forvr Murr

Ayodeji Awonuga

Co-Founder

Ayodeji is known to her friends (and now the Forvr Murr community) as the Senior Minister of Enjoyment. She plans her outfits and perfume lineup to match every moment of a trip—be it brunch, strolling through the airport, or romantic dinner moves. A fan of warm, spicy, oriental scents, she'll fall for anything with tonka.

Her dream everyday perfumes? Alexandria II by Xerjoff and Queen of the Night by The Merchant of Venice.

When she's not dreaming up strategy or crafting clever marketing plays for Forvr Murr, she's building her businesses, plotting her next luxury escape, or journaling about how God still blows her mind.

Forvr Murr

Olamide Babayale

Co-Founder

Olamide is our resident motivator, money grower and scent matchmaker in chief. She always has a word to lift your spirit, and a scent to match your soul.

Show her your vibe, your outfit, or your mood, and she’ll intuitively pair you with the perfect fragrance like it’s second nature.
When she’s not helping you smell like your best self, Olamide wears her other hat as the brand’s no-nonsense investment head. She enjoys growing money and talking about growing money—often at the same time while spritzing her wrist mid-sentence.

One day she’s smelling like the wealthiest woman in the room in Strangelove NYC’s Fall Into Stars. Another day? It’s all indulgent warmth with Burberry’s Goddess. And yes, she pulls both off effortlessly and makes you believe you can too.